AHBRSC strengthens brand position with new identity and tagline

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The Atlantic Home Building & Renovation Sector Council (AHBRSC) has adopted a new brand identity and tagline to better communicate the Council’s role in support of the region’s industry. AHBRSC Executive Director, Michael Montgomery, describes the new look as a great move forward for the organization, “Our new look is simple and hardworking with a four-part icon that represent trusses being raised, the upward mobility our industry sustained by a highly-skilled workforce and the regions that we serve.”


Mary Kenny, Director of Strategic Initiatives & Partnerships for the Sector Council, adds, “Our new tagline — Skilled workers. Quality homes. Better communities. — captures our belief that investing in our workforce leads to higher quality products and stronger communities in every sense of the word.”

The new branding will be rolled out on a suite of AHBRSC materials including a new website, stationery, presentation templates and report templates.